We build brands with clarity, culture & momentum

Branding / Marketing / Creative Direction

Who we are

SONA is a Miami-based creative collective with a global perspective, partnering with founders shaping travel, product, and culture.

Through strategy, identity, and creative direction, we position brands with clarity and activate them with cultural relevance, building momentum that drives growth.

A rooftop terrace with potted plants, a cactus, and a modern building with large glass windows reflecting trees, in black and white.

Creativity with cultural intuition.

● About

Your partners

WHAT WE BRING
10+ years of experience, both in-house and agency. Client comes first.

TRUSTED BY
Virgin Voyages, VIRTUE, HAVAS, 360i, GUT, Duncan Channon, Razorfish, DDB, Volkswagen, Leica, The Standard, W South Beach, UM - School of Architecture, Crispin Porter + Bogusky, MCL Coordination, Makaira Productions + more.

Co-Founder/Production and Strategy Director

Strategy-driven creative with experience shaping brands across architecture, travel, and hospitality.

As SONA’s Strategy & Production Director, she leads positioning, storytelling, and client strategy. Transforming loose ideas and business objectives into sharp, creative platforms and memorable brand moments that move audiences and accelerate growth.

Co-Founder/Creative & Brand Director
Creative director with a multidisciplinary background across travel, hospitality, wellness, music, and automotive.

At SONA, she leads brand identity and visual direction, building cohesive systems, campaigns, and initiatives. She brings strategy and style together, crafting brands that feel tasteful, human, and culturally distinct with refined sensibility and lasting presence.

Our approach

Every partnership is bespoke.
Final scope and deliverables are tailored to each project.

All-in partnership strategy

A full-scope, end-to-end partnership designed to build, launch, and guide your brand from strategy and identity to campaigns, content, and experiential moments.

Positioning, narrative, and brand architecture.
Brand identity

We establish clear brand systems and a marketing roadmap. We build a clear guide for teams to execute with consistency.
Visual systems, verbal language, and design direction.
Creative expression

Designed for established brands ready to evolve. From how you show up visually, culturally, and strategically through elevated campaigns, content, and creative direction.
Campaigns, content, partnerships, and experiences.