CREATIVITY WITH CULTURAL INTUITION

CREATIVE COLLECTIVE FOR LIFESTYLE, HOSPITALITY & DESIGN-LED BRANDS

SONA is a Miami-based creative studio with a global perspective.

We build brand identities, campaigns, and experiences for lifestyle, hospitality, and design-led brands.

Our work blends strategy, visual storytelling, and cultural insight. Creating brands that feel intentional, current, and genuinely human.

We work closely with founders and teams, keeping the process intimate while the ideas stay big.

ABOUT US
A rooftop terrace with potted plants, a cactus, and a modern building with large glass windows reflecting trees, in black and white.

WHAT WE OFFER

  • A black and white photo of a modern skyscraper taken from the ground looking up, showing windows and architectural details.

    BRAND IDENTITY

    Branding is the first pillar.
    The foundation that shapes perception and guides every creative decision.

    Strategy and Positioning

    Identity Systems

    Logo Design

    Typography, Color

    Brand Guidelines

    Voice & Messaging

  • A woman sitting outdoors near a body of water with tall trees reflected in the water, wearing a hat and boots.

    CREATIVE DIRECTION + MARKETING

    The vision, taste, and translation that define how a brand shows up in the world.

    Art Direction

    Campaign Concepts

    Content Direction

    Photo/Video Direction

    Set Design, Styling

    Production Oversight

  • Interior decor with purple velvet chair with gold fringe, modern standing lamp with pink globes, textured black wall with bronze leaves, abstract painted side table, and striped rug.

    EXPERIENCES

    The tangible and digital moments that bring your brand to life.

    Activations & Installations

    Pop-ups & Brand Events

    Social-First Experiences

    Influencer Programs

    Launch Events

    Community Moments

LET’S BUILD YOUR BRAND

● About

WHO’S SONA?

WHAT WE BRING
10+ years of experience, both in-house and agency. Client comes first.

A woman sitting against a wall, looking through a frame made with their hands, partially covering their face. SONA Co-founder headshot

TRUSTED BY
Virgin Voyages, VIRTUE, HAVAS, 360i, GUT, Duncan Channon, Razorfish, DDB, Volkswagen, Leica, The Standard, W South Beach, UM - School of Architecture, Crispin Porter + Bogusky, MCL Coordination, Makaira Productions + more.


  • Co-Founder/Production and Strategy Director

    Strategy-driven creative with experience shaping brands across architecture, travel, and hospitality.

    As SONA’s Strategy & Production Director, she leads positioning, storytelling, and client strategy. Transforming loose ideas and business objectives into sharp, creative platforms and memorable brand moments that move audiences and accelerate growth.

A woman with long brown hair seated outdoors on a modern chair, smiling with a lush green background. SONA Co-founder headshot

  • Andrea Baridon

    Co-Founder/Creative & Brand Director

    Creative director with a multidisciplinary background across travel, hospitality, wellness, music, and automotive.

    At SONA, she leads brand identity and visual direction, building cohesive systems, campaigns, and initiatives. She brings strategy and style together, crafting brands that feel tasteful, human, and culturally distinct with refined sensibility and lasting presence.

● Contact

LET’S CHAT

Whether you’re launching something new, elevating what exists, or seeking creative guidance, we’re here to support your vision.

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